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» » » Lynda - Programmatic Advertising Foundations

Lynda - Programmatic Advertising Foundations

Lynda - Programmatic Advertising Foundations
Lynda - Programmatic Advertising Foundations
Lynda - Programmatic Advertising Foundations
Size: 116 MB | Duration: 1h 11m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

How do you buy ads when the customer can be anywhere, at any time? Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is-instantly. Here marketing expert Adriaan Brits shows members the fundamentals of programmatic advertising. Learn how to examine audience insights and pick a real-time advertising platform that can help you understand when and where to place ads. Discover how to target advertising for video, mobile, and apps, and work with LinkedIn, Facebook, and the Google Display Network. Plus, find out how to create campaigns, use advanced targeting to reach B2B decision makers, and act on valuable audience insights.
Topics include:
* How programmatic advertising is used
* Real-time advertising strategies
* Programmatic advertising on mobile
* Choosing the right media type
* Choosing auction or direct buying
* Choosing a targeting method
* B2B marketing and programmatic ads
* Using analytics and artificial intelligence
* Auditing programmatic campaigns
Lynda - Programmatic Advertising Foundations

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